” M Network strives to be an end-to-end advertising solution provider of choice putting the availability of media, brand consultancy as well as media planning and execution; all under one corporate roof.”
OUR HUMBLE BEGINNINGS
M Network was incorporated in 1998 as a small outdoor media agency based out of Sri Hartamas. Over the years, our company has grown exponentially and has acquired many outdoor advertising sites, including highways and airports. We have also managed to clinch several advertising concessions in more recent years. Besides outdoor advertising, M Network has also developed a niche in selling in-flight advertisements and advertisements and promotion spaces in transportation hubs like airports, ferry terminals and bus terminals.
A key differentiator that makes us stand out from the crowd is our agility in adapting to changes especially from a technological standpoint. Besides being media-savvy, our young and energetic team is also techno-savvy. This rare combination of skill set in our people allows our company to stand high above the rest. M Network has its own OEM LED brand known as MScreen. M Network also provides many media-related technological solutions. We are targeting to launch our latest solution which is sure to rock the entire outdoor industry in June 2018! Stay tuned and prepare to be awed.
Message from Our Managing Director
Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face but he can’t. That is a fact of life and that is what makes advertising so important.
Advertising is about creating perception in your target audiences’ mind that is strong enough to provoke them to take action. This may sound easy but creating the right perception is actually a very difficult task since every person who sees an advertisement perceives it differently.
To run a successful advertising campaign, It is very important for the advertiser to choose the right media that targets the right audience since most often than not, this will determine the make or break of it.
The advertiser must be very clear of the product advantage that he wants to zoom in and magnify before throwing in the advertising bucks since advertising do not create a product advantage but merely convey it.
An unclear and ineffective advertising campaign will not only waste money but might confuse the audience and jeopardize the brand image that the advertiser hopes to build. While the advertiser hopes to achieve positive outcomes, he might just end up achieving the opposite that might later need even more money to correct.
At M Network, we hold on to the philosophy of an old observation that every man is actually two men – the man he is and the man he wants to be. So, if your factory makes cosmetics, in your advertising you should be selling hope. So, call us today for a consultation on how to mass produce hope! We might not be able to create a competitive edge for your company but we sure can mass produce your competitive edge and convey it to your target audience.
M Network launches MCAST
Kuala Lumpur: M Network, a local out-of-home (OOH) media company announced its launch of its multi-platform digital signage software application named MCAST. The launch of this application marks M Network’s expansion into the digital advertising world as well as the company’s acknowledgment of the emergence of the digital advertising industry in Australia Airports and Malaysia Airports.
The software application is said to be a robust client-server application that has the ability to manage infinite number of thin clients that may be spread over a local area network (LAN) or wide area network (WAN). This also means that the software application can easily handle digital signage networks within a premise, a city, a state, a country or even between countries.
Content and advertisement uploading can be done both via an internet broadband connection. M Network’s Director of Sales, James Lee added that MCAST boasts a very flexible graphical user interface (GUI) that allows even the most non-technical person to learn up and use the software within 60 minutes. James also revealed that the software application scheduling engine allows scheduling of advertisement and contents by a specified loop, by a specified time, by a specified date or even by a specified time-table.
The MCAST is currently not for sale and will only be used by the company as its backend to manage its own digital screen network that will soon be launched. When asked as to when this launch will take place, the reply we received was “soon enough”. M Network will announce the timeline of the launch before the end of May2024.
M Network targets to launch its new digital network, MScreen in Q3 2022
Kuala Lumpur: In its marketing campaign of the newly launched MCAST digital signage software, M Network’s Sales Director, James Lee reveals that another digital offering dubbed MScreen will soon make its way to the market. This product is targeted to be launched somewhere in quarter 3 of this year and he expects it to be a hit in the market.
The release of this new product line marks the company’s first venture into the digital advertising screen world. James added that while many media owners in the country still deny the importance of this new media trend, it is time that we embrace change and adapt ourselves to the market demand.
The advertising industry in Malaysia is still a very much demand pull market and failing to change in time to address the market needs will render us obsolete. Although the acceptance of digital advertising is very much slower in Malaysia compared to most part of the world, we are seeing an increasing trend where many big companies are already starting to set aside budgets for this new media.
While many advertisers in Malaysia are still sceptical of the new media and have the mindset of not wanting to share their ad-space with others, there are many distinct advantages that digital advertising offers over their conventional static counterparts such as lower production costs (since no printing and installation costs is needed) and on-the-fly content update (meaning advertisements and information are always up to date).
This new media is also particularly useful when it comes to short campaigns since they can be turned on and off almost instantly to suit the campaign duration. The nature of the medium which allows videos and sound to be played also make this a very suitable medium to be used for brand education purposes.
M Network believes that digital advertising should not be used in isolation but instead be used as an extension to its conventional static counterpart.
While the latter is used for branding purposes, the former can be used to extend the brand’s reach by ways of education
These two mediums complement one another in the out-of-home advertising industry in perfect harmony to ensure the reach and visibility of the advertiser’s message.
A man who stops advertising to save money is like a man who stops the clock to save time ~ Henry Ford
Our Core Values
Balanced Life, Full of Passion
Solution-minded
Creative and Innovative
Adaptive to Change
Continuous Improvement