Unilink Outdoor is not a household name, but anyone who drives the SPRINT Highway past One Utama or Damansara has seen its work. For a mid-sized media owner, it controls some of the Klang Valley’s most valuable roadside real estate.
It has also become a central piece in one of the more significant consolidation moves in Malaysian outdoor advertising.
Who Unilink Is
Unilink describes itself as an outdoor company that began in 2005 and grew rapidly to anchor itself in Malaysian outdoor advertising, offering integrated solutions covering construction, maintenance, marketing and planning.
That full-service model is worth noting. Many media owners simply rent out faces. Unilink handles the structure, the upkeep and the campaign planning, which matters to advertisers who want one point of contact.
The company is based in Petaling Jaya and is a member of the Outdoor Advertising Association of Malaysia.
A Blue-Chip Client Base
Its client list has included Coca-Cola, Unilever, Maybank, Petronas, KFC and Celcom, a roster that points to national advertisers buying for reach rather than small local campaigns.
The Network
Unilink’s portfolio is reported to include 172 billboards and nine high-impact digital sites, anchored by a flagship digital gantry on the SPRINT Highway.
The SPRINT Gantry Package
This is the crown jewel. Unilink’s gantry DOOH package on the SPRINT Highway covers stretches near One Utama, Centrepoint, Starling Mall, Pavilion Damansara, Damansara Toll and the NKVE.
That list reads like a map of the most affluent drive-time audience in the country. Damansara, Bandar Utama and the surrounding catchment carry high household incomes and heavy weekend retail traffic.
- Head-on visibility, since gantries span the carriageway directly above traffic
- Digital format allows creative changes without reprinting
- Proximity to major malls captures shoppers on their way in
- Coverage of both commuter and weekend leisure traffic
- Access to the NKVE interchange and its onward traffic flows
Beyond The Klang Valley
Unilink’s inventory extends to airport environments, including a head-on site at Penang International Airport facing arriving passengers descending to the international baggage reclaim hall.
That gives the network a second audience type: inbound travellers with dwell time, which suits tourism, banking and telco campaigns.
The Seni Jaya Connection
Unilink’s relationship with Seni Jaya predates any acquisition. A 2022 Seni Jaya company profile already listed Unilink Outdoor Group as a partnership within its network.
In February 2025, that partnership moved toward ownership. Seni Jaya announced plans to acquire Unilink Outdoor and Vision OOH, aiming to broaden its media network in high-impact locations and reinforce its digital transformation strategy.
Because it was treated as a related party transaction, Seni Jaya appointed an independent adviser to advise minority shareholders.
What It Means For Advertisers
- Unilink sites can now be packaged with Seni Jaya’s LDP concession and rail inventory
- One buyer relationship covers SPRINT, LDP and MRT audiences together
- Cross-corridor campaigns across the western Klang Valley become simpler to plan
- Rate negotiations shift from an independent owner to a listed group
Where Unilink Fits Best
- Premium brands targeting Damansara and Bandar Utama households
- Mall and retail campaigns timed around weekend shopping traffic
- Property launches in the western Klang Valley
- Automotive, banking and luxury categories
- Tourism and travel brands using the Penang airport site
The Short Version
Unilink’s value lies in where its best sites sit, not how many it has. The SPRINT gantry package reaches one of Malaysia’s highest-income commuter corridors, and its absorption into Seni Jaya makes that audience part of a much wider network.