Steel, Vinyl and Twelve-Month Tenancies: The Static Billboard Network That Runs Opposite Malaysia’s LED Operators
Digital operators sell 15-second slots in a shared rotation. Advance Sign Indicator Sdn Bhd sells something structurally different: a single face, one advertiser, twelve months, with no rotation to share.
The trade-off is simple. You give up the ability to swap creative overnight, and in return you get permanent ownership of a site that commuters pass twice a day, every day, for a year.
Billboard Formats in the Static Network
Horizontal Gantry
A steel span bridging the carriageway, holding the poster directly in the driver’s forward view. This is the backbone format, accounting for more than half the portfolio.
- Standard face is 10ft (H) x 70ft (W), or 700 sqft
- Oversized variants reach 960 sqft on Old Klang Road
- Rental benchmarks at RM100 per square foot annually, so 700 sqft lists at RM70,000
- Production runs RM10 per sqft, inclusive of installation, dismantling and public liability
- Night visibility comes from 6 spotlights at RM150 each monthly
Horizontal Overhead Bridge
The poster wraps the face of an existing flyover, so the advertisement becomes part of the road structure. Scale is the entire proposition here.
- Largest spec is 15ft x 150ft, or 2,250 sqft, at the Kepong Roundabout
- Mid-range faces run 1,440 sqft and 2,160 sqft
- Requires 15 to 18 spotlights depending on face width
Pedestrian Bridge
Placed where walking traffic and decelerating vehicles overlap. Dwell time is longer than a highway gantry because nobody passes these faces at speed.
- Standard size is 12ft x 100ft, or 1,200 sqft
- Both faces sit on Jalan Kuchai Lama, covering opposing flows
- Lit by 10 spotlights across the full twelve months
- Best suited to retail, F&B and neighbourhood campaigns
Vertical Freestanding
Portrait structures on independent foundations. This is the one format that overlaps directly with the vertical LED faces digital operators favour across the Klang Valley.
- Sizes are 25ft x 35ft (875 sqft) and 20ft x 30ft (600 sqft)
- Lit by just 4 spotlights at RM250 each monthly
- The 20ft x 30ft spec matches the standard portrait LED face exactly
Where the Structures Sit
Jalan Kuching Corridor
The densest cluster in the portfolio, and the corridor where static and digital inventory compete head to head for the same northern commuter flow.
- Gantries near BMW Millenium KL North, Royal Regent Condo and the PWTC approach
- Four overhead bridge faces at the Kepong Roundabout, covering both exits and both flyover directions
- Two Sultan Ismail bridge faces at 1,440 sqft each
- Volumes exceed 250,000 vehicles daily
Jalan Tun Razak and Jalan Tuanku Abdul Halim
Premium city-centre positioning past corporate towers, government buildings and Hospital Kuala Lumpur. Better suited to brand-building than tactical retail messaging.
- Gantries at AKLEH, Hospital Kuala Lumpur, Intermark Tower and Taman U-Thant
- Three sites near Artisan Gallery, Masjid Wilayah Persekutuan and the Duta terminal
- All running the 700 sqft standard
- Over 6.5 million vehicles monthly on Jalan Tuanku Abdul Halim
Old Klang Road and Kuchai Lama
The southern retail belt, where traffic moves slowly and local shoppers dominate. This corridor also carries competing digital inventory heading towards Mid Valley.
- Two 960 sqft gantries covering Puchong, NPE, Petaling Jaya and Bukit Jalil
- A 700 sqft face towards Pearl Point
- Two pedestrian bridge faces at the Kuchai Lama T-junction
- A 600 sqft vertical at Verve Suites, KL South
Federal Highway, KL Sentral and Damansara
The western gateway. These faces intercept Petaling Jaya, Shah Alam and Subang commuters before they reach the central business district each morning.
- Gantries at Menara CIMB, Mid Valley / Angkasapuri and Wisma YPR
- A 1,440 sqft overhead bridge beside KL Gateway
- Two Jalan Travers faces serving KL Sentral and the St Regis
- Jalan Damansara and Jalan Istana gantries complete the loop
Cheras, Salak, Setapak and Bukit Jalil
Eastern and southeastern coverage. Heavy residential catchments and sustained peak-hour congestion extend viewing time well beyond a passing glance.
- Cheras Sentral overhead bridge at 2,160 sqft
- Gantries on Jalan Cheras and the Salak E37 at Taman Connaught
- Jalan Pahang and Jalan Setapak faces near NS Auto Glass and Courts
- Two Lebuhraya Bukit Jalil gantries and a TRX bridge at Jalan Kampung Pandan
Full Location List
- Jalan Kuching — near BMW Millenium KL North
- Jalan Kuching — near Royal Regent Condo
- Jalan Kuching — towards PWTC
- Jalan Kuching — Kepong Roundabout flyover gantry
- Jalan Kuching — Kepong Roundabout, Jalan Ipoh exit
- Jalan Kuching — Kepong Roundabout, Kepong exit
- Jalan Kuching — Kepong flyover towards Kuala Lumpur
- Jalan Kuching — Kepong flyover towards Batu Caves and Rawang
- Jalan Kuching — Sultan Ismail (two faces)
- Jalan KL Sentral 1 — Menara CIMB
- Jalan Tuanku Abdul Halim — Artisan Gallery
- Jalan Tuanku Abdul Halim — Masjid Wilayah Persekutuan and Duta terminal
- Jalan Tuanku Abdul Halim — towards Artisan Gallery
- Jalan Syed Putra — Wisma YPR
- Jalan Damansara — opposite Hotel Classic Inn
- Jalan Istana — near Muzium Diraja
- Federal Highway — Mid Valley and Angkasapuri
- Federal Highway — towards PJ, next to KL Gateway
- Jalan Travers — towards KL Sentral and St Regis
- Jalan Travers — towards Kuala Lumpur
- Old Klang Road — towards Pearl Point
- Old Klang Road — towards Puchong, NPE, PJ and Bukit Jalil
- Old Klang Road — towards Kuchai Lama, Taman Desa and Mid Valley
- Jalan Kuchai Lama — towards Old Klang Road T-junction
- Jalan Kuchai Lama — towards Sungai Besi and NPE
- Jalan Klang Lama — Verve Suites, KL South
- Jalan Profesor Diraja Ungku Aziz — University Malaya
- Salak Highway E37 — Taman Connaught
- Jalan Cheras — towards Eko Cheras
- Cheras Sentral — towards Connaught and Eko Cheras
- Jalan Kampung Pandan — TRX, towards Maluri and Ampang
- Jalan Pahang — Setapak
- Jalan Setapak — near Courts
- Jalan Tun Razak — AKLEH
- Jalan Tun Razak — Hospital Kuala Lumpur
- Jalan Tun Razak — Intermark Tower
- Jalan Tun Razak — Taman U-Thant and Tabung Haji
- Lebuhraya Bukit Jalil — Persiaran Jalil Utama
- Lebuhraya Bukit Jalil — Jalan Jalil 1