Jump Media expanded more than 50 billboard sites throughout the country

An out-of-home portfolio is a reading of how a country travels. Jump Media’s current inventory runs to more than fifty sites, and the shape it takes reveals a good deal about Malaysian movement.

These sites follow a pattern rather than a scatter. They gather along tolled expressways, ring roads and valley arteries, with a second grouping on municipal roads within Kuala Lumpur, tracing the daily commute.

• Weighted heavily towards DUKE Highway and DBKL municipal roads.
• Further positions sit on the PLUS expressway and southern corridors, pointing to a separate concession or sales arrangement.
• Jump Media also holds sites on the LATAR highway running between Kuala Selangor and Rawang.
• Northern PLUS Highway boards are clustered around Sungai Dua and Permatang Pauh.
• The roads served read straight off the site references: DUKE, LDP, NKVE, LATAR, PLUS and MEX.

Jump Media Rates and Costing

• Rental, lighting and production appear as three separate line items, never rolled into one figure.
• Production is billed a single time, and that fee covers printing, installation, removal and upkeep for the whole run.
• Special effects fall outside production and are priced separately, according to the creative the advertiser supplies.
• Each proposal remains valid for thirty days from the day it is issued.

The Klang Valley Spine

The bulk of Jump Media’s sites are in the Klang Valley and the approaches feeding it. That weighting reflects where tolled traffic is thickest, rather than where selling has been easiest.

DUKE Highway Carries the Largest Single Run

No single road holds more inventory than the Duta-Ulu Kelang Expressway. Sites begin at the Jalan Duta toll plaza, continue through Jalan Kuching, Gombak and Sentul Pasar, and extend onto the MRR2 at Ampang.

A number of these come as facing pairs, one panel per direction. Take both sides at Jalan Duta or Jalan Kuching and the same driver sees the campaign on the outbound and the return leg.

The Middle Ring Road

Ampang and Kepong sit at either end of the ring road’s northern curve. The rate card credits Kepong alone with an estimated 3.5 million vehicle movements each month.

• Ampang panels fall within reach of Melawati Mall, the National Zoo, M-City and Ampang Point.
• The Jalan Duta grouping looks out over Matrade, MITEC, Mont Kiara, Hartamas and Dutamas.
• Jalan Kuching boards extend to Segambut, Sunway Putra Mall and PWTC.
• The Persiaran Dutamas pair catches traffic at the Jalan Sultan Haji Ahmad Shah and Duke Highway junction.
• Jalan Ipoh feeds towards Jalan Tun Razak, collecting KPJ Tawakal and Sunway Putra audiences on the way.

The Western Approaches

To the west, the inventory tracks the corridors serving Petaling Jaya, Subang and Shah Alam. Nowhere else in the portfolio are the traffic counts this high.

Federal Highway and NKVE Post the Biggest Numbers

At an estimated 7.2 million vehicle movements a month, KM34.2 on the Federal Highway carries the largest figure quoted anywhere in the book.

The two NKVE sites, KM16.9 and KM20.8, are each credited with roughly 5.7 million a month. Neither is open for booking yet; both are marked coming soon.

• LDP KM17.4 reads from the NPE, the Federal Highway and the LDP, taking in Sunway Pyramid and Sunway Mentari.
• LDP Puchong KM20.5 is a parapet run sold panel by panel, catching Bukit Jalil traffic heading into Puchong.
• LDP Puchong KM26.3 serves the Puchong to Kinrara and Bandar Puteri flows.
• Bukit Jalil Pavilion looks onto Sungai Besi and KESAS traffic, quoted at an estimated 3.3 million movements monthly.
• Sungai Besi and Kuchai Lama boards capture the MEX and Besraya streams running into the city.

LATAR and the Kuala Selangor Run

The Kuala Lumpur-Kuala Selangor Expressway makes up a cluster in its own right, with boards at KM0.0, KM3.4, KM10.9, KM16.1, KM17.7 and the KM22 tie-in with the PLUS highway.

This is buying a corridor, not a landmark. The boards face open road, so their worth comes from repeat exposure across one continuous journey rather than from sitting near any destination.

• KM0.0 carries three panels sold separately, positioned ahead of the Ijok toll.
• KM17.7 stands shortly after the Kundang Barat toll plaza, at Exit 2505.
• KM10.9 takes traffic from Bandar Puncak Alam towards Kota Puteri, close to Nirwana Memorial Park.
• The Puncak Alam board occupies the Persiaran Puncak Alam junction, next to Lotus Puncak Alam.

Southward on the PLUS Expressway

Past the Klang Valley, the portfolio runs along the North-South Expressway in both directions. Dwell time is long here, with drivers committed to the road for hours at a stretch.

Negeri Sembilan and the Southern Central Belt

Boards at KM232.1 Pedas Linggi, KM257.1 Port Dickson and KM268.8 Seremban serve Seremban, Nilai and Melaka traffic, the Seremban R&R standing as the closest fixed reference point.

Johor

The Johor corridor holds five sites. Two address the Jalan Pandan to Tebrau movement, Johor Bahru’s busiest city artery, while the remaining three sit on expressway approaches.

• KM22.7 Senai takes traffic running from Kulai Jaya towards Senai Utara, close to the Senai toll plaza.
• KM3.1 serves the Kempas to Pasir Gudang movement and its KPJ Pasir Gudang catchment.
• KM10.4 Skudai addresses the Skudai towards Kempas direction.
• A pair of Crystal Crown Hotel wall banners on Jalan Tebrau adds a building-mounted option in the city.
• KM111.8 Yong Peng sits on the northbound stretch towards Pagoh and is presently under review.

Penang and the Northern Region

The Penang Bridge site anchors the northern group, with panels addressing Seberang Perai and the island alike. It is the costliest single position in the book.

Further inland, Juru, Tambun, Sungai Dua and Permatang Pauh serve the Butterworth and Seberang Perai Tengah corridors, all drawing on the same set of regional reference points.

• Sungai Dua and Permatang Pauh offer three panels apiece, each credited with an estimated 2.8 million movements monthly.
• Juru KM139.25 occupies the PLUS approach, close to the Juru toll and Auto City.
• Tambun addresses traffic bound for Juru, beside Aeon Bukit Minyak.
• Reference points shared across the region take in Bandar Perda, Sunway Carnival and Butterworth.

Formats Beyond the Standard Billboard

Conventional billboards account for forty-six of the sites. The remaining six extend the portfolio into places where a freestanding structure could never be built.

Wall Banners

Four wall banner sites borrow the faces of existing buildings: Old Klang Road, Jalan Sungai Besi, and the two Crystal Crown Hotel walls in Johor Bahru. They suit dense urban settings.

Parapet and Multi-Panel Runs

Fifteen sites hold more than a single panel, and five of those are priced by the panel instead of as one site. That distinction changes how a quoted rate should be read.

• Twelve sites run two panels, usually one addressing each direction of travel.
• Three sites run three panels: KM0.0 Kuala Selangor, Sungai Dua and Permatang Pauh.
• LDP Puchong KM20.5 is the only parapet in the book, working panels A, B and C.
• LDP KM17.4 carries two quotes, one per panel and one for the full overhead run.
• Multi-panel positions are the ones that make a sequential creative workable on a single approach.

The Digital Screen at Kampung Pandan

A single site in the portfolio is digital. The Jump Media Screen addresses traffic travelling from Kampung Pandan and Jalan Tun Razak towards the Jalan Imbi and Bukit Bintang side of the centre.

The commercial model departs from the static boards. Rather than holding the face outright, an advertiser buys one spot inside a rotating loop, and pricing is set by length of tenure.

• The screen operates a sixteen-hour broadcast day, running from seven in the morning to eleven at night.
• Every loop holds ten spots across two and a half minutes, producing twenty-four loops an hour.
• Across that schedule each advertiser receives an estimated 384 exposures per day.
• Pricing comes in one, six and twelve-month tenures, with a choice of full or half spot.
• Estimates credit the screen with 350,000 vehicles and 525,000 eyeballs daily.
• Content is accepted as MPEG-4, AVI, JPEG or PNG, allowing seven to ten working days before airtime.